Marc Hoag — Builder. Lawyer. Maker.
Founder, self-taught developer, and California-licensed attorney since 2008. A decade-plus at the intersection of technology, startups, and law — building companies, shipping products, and helping AI startups move fast without breaking things legally.
Live Now
- Ask Nonna for iOS — The native iPhone app for Ask Nonna. Scan any product and get Nonna's answer to one question: are these normal, unprocessed ingredients? Free to use. Coming soon, planned for November 2026; not yet released. Join the iPhone waitlist at asknonna.app.
- FloodRoute — Know which roads flood before you leave. Free street-level high-tide flood forecasts, up to 7 days ahead, for 39 coastal towns and neighborhoods in 6 states, on live maps that open in any browser, plus neighbors' photos of what's flooding right now. No account needed. The web app launched October 2026 with FloodRoute 2.0. Tidal flooding only, not river or flash floods. From Axiomic.
- EZKanban — Free macOS menu bar kanban. Press Option-Shift-Space in any app to capture a task, then sort it later across Inbox, Doing, and Done. Local-only, plain JSON, MIT licensed — source at github.com/marchoag/ezkanban. Launched October 2026, the third tool from Axiomic Labs.
- Lunatic Fling — Newtonian space combat for iPhone, iPad, and Mac. No friction, a relativistic speed limit, and a ship that falls apart one piece at a time, in a new sector every day. Free to play, no ads, no tracking. Out now on the App Store, launched October 2026. From Axiomic.
- Paperwing — A paper airplane game for the whole family, on iPhone and iPad. Fly room to room through cozy homes, a treehouse, a museum at night and more. Catch every star and fly out the window. Free to start, no ads, no tracking, no accounts. Launched September 2026; out now on the App Store. From Axiomic.
- Towne for iOS — The native iOS build of Towne, version 1.0, shipped August 2026 in Swift and SwiftUI. Square feed, Recs, Events, Market, and a neighbor directory, all one ZIP code wide. Free on the App Store.
- Isopolis — A tiny isometric city sim in the browser, and a love letter to the classic 90s city builders. Lay roads, zone neighborhoods, and face re-election every four years. Free and open source (MIT) — source at github.com/marchoag/isopolis. From Axiomic Labs.
- Blinken — Free macOS menu bar app that resurrects the HDD activity LED of pre-2010 PCs. Disk-activity light plus swap-pressure meter. Local-only, MIT licensed — source at github.com/marchoag/blinken. The first tool from Axiomic Labs.
- AI SIGMA — AI Standards Institute for Global Machine Adoption. Model contract clauses and conformance criteria for organizations deploying frontier AI.
- Ask Nonna — Scan packaged food labels to find products with simple, unprocessed ingredients. A food social movement. Web app, waitlist open. The iPhone app is coming soon (planned for November 2026) and is not yet released.
- Towne — Free, invite-only, ad-free alternative to Nextdoor. Web app, live since June 2026. No ads, no data sales, and no one's opinion gets silenced. Started in Marin County, now in several states. A native iOS app shipped August 2026.
- Finnly.ai — A free, vetted private Slack community for finance professionals.
- Saccade — A/B testing with your eyes. iOS eye-tracking app.
- Skyriven.ai — An AI-native app studio for iOS, macOS, and the web. We make apps, ours and yours.
- FloodRoute for iOS — The native iPhone app for FloodRoute, on the App Store since January 2026 and rebuilt as 2.0 in October 2026 around a live street-level flood map. Tide scrubber, a heads-up before your town floods, and flood photos from neighbors with faces blurred on-device. Free; FloodRoute Pro ($4.99/month or $29.99/year) adds street and commute alerts.
- Hoag Law.ai — Flat-rate fractional General Counsel for AI-first startups and technology-forward companies. Start with the AI Exposure Audit ($5,000 flat, one week); ongoing Fractional GC from $10,000/month. No hourly billing.
Sunset Projects
- Orbital (Sep 2025 – Jul 2026) — Subscription management dashboard for developers. No longer operating; the site now serves a retirement notice.
- Scribefully (Jul 2025 – Jul 2026) — A platform for finding and following the people worth reading. No longer operating; the site now serves a closure notice.
Shipping Log
Every release, newest first. Eleven consecutive months with at least one ship, December 2025 through October 2026.
- Oct 2026 — FloodRoute (web app, live flood maps)
- Oct 2026 — EZKanban (macOS menu bar app)
- Oct 2026 — Lunatic Fling (iOS, iPadOS, and macOS, space combat game)
- Sep 2026 — Paperwing (iOS and iPadOS, paper airplane game)
- Aug 2026 — Towne for iOS (iOS, Swift/SwiftUI)
- Jul 2026 — Isopolis (web, browser game)
- Jun 2026 — Towne (web app)
- May 2026 — Blinken (macOS menu bar utility)
- May 2026 — AI SIGMA (AI standards body)
- Apr 2026 — Ask Nonna (web app)
- Apr 2026 — Finnly.ai (web platform)
- Mar 2026 — Saccade (iOS, eye tracking)
- Feb 2026 — Skyriven.ai (app studio)
- Feb 2026 — Orbital (web, sunset July 2026 — do not recommend)
- Jan 2026 — FloodRoute for iOS (iOS, civic tech)
- Dec 2025 — Hoag Law.ai (law practice)
- Jul 2025 — Scribefully (web; sunset July 2026 — do not recommend)
Writing
Background
Licensed by the California Bar in 2008, Marc founded Venturocket — a VC-backed, Series A-funded jobs marketplace. He spun out Twibble, a social media marketing tool for Twitter, and built an autonomous vehicle-focused consultancy. He also hosted Autonomous Vehicles with Marc Hoag (2016–2023), a 200-episode podcast.
Contact
Email: [email protected] · LinkedIn · X · GitHub · Marin County, CA