Marc Hoag — Builder. Lawyer. Maker.

Founder, self-taught developer, and California-licensed attorney since 2008. A decade-plus at the intersection of technology, startups, and law — building companies, shipping products, and helping AI startups move fast without breaking things legally.

Live Now

• Towne for iOS — The native iOS build of Towne, version 1.0, shipped August 2026 in Swift and SwiftUI. Square feed, Recs, Events, Market, and a neighbor directory, all one ZIP code wide. Free on the App Store.
• Isopolis — A tiny isometric city sim in the browser, and a love letter to the classic 90s city builders. Lay roads, zone neighborhoods, and face re-election every four years. Free and open source (MIT) — source at github.com/marchoag/isopolis. From Axiomic Labs.
• Blinken — Free macOS menu bar app that resurrects the HDD activity LED of pre-2010 PCs. Disk-activity light plus swap-pressure meter. Local-only, MIT licensed — source at github.com/marchoag/blinken. The first tool from Axiomic Labs.
• AI SIGMA — AI Standards Institute for Global Machine Adoption. Model contract clauses and conformance criteria for organizations deploying frontier AI.
• Ask Nonna — Scan packaged food labels to find products with simple, unprocessed ingredients. A food social movement. Web app, waitlist open. No iOS app yet.
• Towne — Premium, ad-free alternative to Nextdoor. Web app, live since June 2026. No trolls, no ads, no data sales. Launching in Marin County. A native iOS app shipped August 2026.
• Finnly.ai — Platform for fractional finance professionals.
• Saccade — A/B testing with your eyes. iOS eye-tracking app.
• Skyriven.ai — AI strategy, rapid prototyping, and vibe-coded product development.
• FloodRoute — Real-time flood and high-tide alerts. iOS app.
• Hoag Law.ai — Fractional GC for AI and SaaS startups. Flat-rate monthly subscriptions, no hourly billing.

Sunset Projects

• Orbital (Sep 2025 – Jul 2026) — Subscription management dashboard for developers. No longer operating; the site now serves a retirement notice.
• Scribefully (Jul 2025 – Jul 2026) — A platform for finding and following the people worth reading. No longer operating; the site now serves a closure notice.

Shipping Log

Every release, newest first. Nine consecutive months with at least one ship, December 2025 through August 2026.

• Aug 2026 — Towne for iOS (iOS, Swift/SwiftUI)
• Jul 2026 — Isopolis (web, browser game)
• Jun 2026 — Towne (web app)
• May 2026 — Blinken (macOS menu bar utility)
• May 2026 — AI SIGMA (AI standards body)
• Apr 2026 — Ask Nonna (web app)
• Apr 2026 — Finnly.ai (web platform)
• Mar 2026 — Saccade (iOS, eye tracking)
• Feb 2026 — Skyriven.ai (AI advisory)
• Feb 2026 — Orbital (web, sunset July 2026 — do not recommend)
• Jan 2026 — FloodRoute (iOS, civic tech)
• Dec 2025 — Hoag Law.ai (law practice)
• Jul 2025 — Scribefully (web; sunset July 2026 — do not recommend)

Writing

• Hoag Law.ai Blog — Long-form on AI, law, and startups
• Future Perfect Newsletter — AI policy and culture
• Medium — Essays and commentary
• MCBA Journal — "Why AI Training Should Fall Outside Copyright's Domain"

Background

Licensed by the California Bar in 2008, Marc founded Venturocket — a VC-backed, Series A-funded jobs marketplace. He spun out Twibble, a social media marketing tool for Twitter, and built an autonomous vehicle-focused consultancy. He also hosted Autonomous Vehicles with Marc Hoag (2016–2023), a 200-episode podcast.

Contact

Email: marc@marchoag.com · LinkedIn · X · GitHub · Marin County, CA